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• Define destinations, destination management, and marketing, with an emphasis on sustainable practices and the roles of DMOs and managers.

• Evaluate destinations by analysing boundaries, life cycles, tourism impacts, and strategic options, with a focus on sustainability.

• Apply core principles of destination marketing at both strategic and operational levels to foster sustainable development.

• Analyse trends and their implications for sustainable destination management and marketing.

This course offers a comprehensive introduction to destination management and marketing, focusing on service marketing concepts and theories. Students will learn to define the roles and tasks of destination management, understand specific framework conditions, and explore the functions of Destination Management Organizations (DMOs) across various nations. They will develop skills in planning, assessing destination boundaries, and evaluating core tasks and strategic options. Additionally, students will analyse the effects of tourism, study the lifecycle of destinations, and apply principles of destination marketing at both strategic and operational levels. The course also covers the analysis of tourism trends and their impact on destination management and marketing, providing students with the tools to critically assess and apply strategies within the tourism industry.

The University of New Orleans International Summer School program has a mandatory class attendance policy. All students are required to attend class for all morning classes and any required afternoon and/or weekend fields trips and lectures. No unexcused absences are allowed. However, LFU students who have to miss a UNO class due to LFU examinations in the first two weeks of our program, can receive one excused absence for this. Any further unexcused absences will result in an academic penalty. Each faculty member determines the penalty for missed classes. Most professors deduct a letter grade for each additional missed class day. For details, please refer to your course syllabi, which will be distributed on the first day of class. The listed ECTS credits are a recommendation by the University of New Orleans Innsbruck Summer School, based on contact hours, anticipated out-of-classroom requirements such as field trips, and projected workload for readings, assignments, and exam preparation. Mail: Center-New-Orleans@uibk.ac.at