436085 SE Strategisches Management
Wintersemester 2020/2021 | Stand: 03.11.2020 | LV auf Merkliste setzenStudents acquire knowledge and skills on how to analyze and understand strategic challenges, how to develop succesful strategies, make strategic decisions, and to implement the strategies. A special focus will be on understanding the challenges of digital transformation, on the development of new business models, and on the interfaces between strategy, innovation, and finance.
1. Strategy and Strategic Management, 2. Strategic Analysis and Strategy Formulation, 3. The Practice of Strategy, 4. Disruptive Innovation and new Business Models, 5. Digital Transformation, 6. Strategy and Finance
Lectures, case analyses, strategy simulation, plenary and group discussions, reading assignments, student presentations
Case studies, Performance in the strategy simulation, Final exam
Grant R., (2019): Contemporary Strategy Analysis, Tenth edition, Wiley
Johnson G., Whittington R., Scholes K., Angwin D., Regnér P. (2017): Exploring Strategy: Text and Cases, 11th Edition, Pearson
Brealey, R. A., Myers, S. C., Allen F.: Principles of Corporate Finance, 12th edition, 2017
Additional cases and articles will be handed out during the course
Prerequisite: Bachelor degree in Business Administration or equivalent degree